Assignment
As part of the branding and corporate identity revision, I was invited to sharpen the brand's tone of voice and refine its purpose, which translated into design elements that accurately reflect the company's mission. Dropscan offers a fast, reliable, and secure SaaS product that maximizes flexibility and ease of use, making it a service at the intersection of automation and convenience.
Concept
The brand identity centers around paper and light, with a versatile and vibrant color palette that is used throughout the marketing website and customer-facing app. By balancing these elements with ample white space, the brand's personality is professional and modern.