As part of the branding and corporate identity revision, I was invited to sharpen the brand's tone of voice and refine its purpose, which translated into design elements that accurately reflect the company's mission. Dropscan offers a fast, reliable, and secure SaaS product that maximizes flexibility and ease of use, making it a service at the intersection of automation and convenience.
The brand identity centers around paper and light, with a versatile and vibrant color palette that is used throughout the marketing website and customer-facing app. By balancing these elements with ample white space, the brand's personality is professional and modern.
BRLO reached out to me for help to redesign their website and incorporate their new core range of beers and consolidate a patchwork of separate websites into one with a cohesive design. With Webflow I found the perfect balance between advanced interactions and powerful CMS.
What was most enjoyable about this project was working with a team so dedicated to the core values of the company: diversity, inclusion, tolerance – and brewing damn good quality beer while keeping sustainability in mind. The brand design reflects this.